Define the scope
List the channels, deliverables and business objective. Separate strategy, content production, publishing and advertising management. Make it clear whether advertising spend and third-party subscriptions are included or handled separately.
Confirm account ownership
The business should understand who owns advertising, analytics and social accounts. Use appropriate role access and avoid informal password sharing. Agree how access and assets are handed back when the arrangement ends.
Set an approval process
Name the person who checks factual claims, offers and creative work. Agree how feedback is consolidated and what happens when approval is delayed. This reduces rushed publication and conflicting instructions.
Choose useful reporting
Ask for reporting that connects activity to the agreed objective and explains the next steps. Confirm how results are measured and where the limitations are. Avoid judging the relationship only by the volume of posts produced.
Explore the next step
Read more about social media marketing and google ads or contact our team with your requirements.
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